Snapchat Didn't Tell Me When Someone Reads
Snapchat isn't just about keeping up with the Kardashians.
Neither is it limited to sharing dizzy/cute/spontaneous selfies with friends, or stories of chocolate margaritas.
Snapchat is more than all of that.
In fact, if you employ it strategically, information technology can exist a powerful tool for marketing your brand.
Sounds exciting, right?
It is.
But before yous start marketing on Snapchat, you starting time need to know everything you can about the app.
Why?
Because y'all demand to know who's on Snapchat, how users behave, and what a successful Snapchat marketing entrada looks similar. (Likewise, existence a know-it-all is fun!)
Want to know some lesser-known facts about Snapchat?
Read on! (Hint: i-15 are corking for marketers.)
What Is Snapchat?
Snapchat is an app that allows you to share photos and videos with others online.
Only unlike Facebook and Instagram, your content isn't stored permanently.
In one case it'southward viewed, it disappears and becomes irretrievable.
Creating an account on Snapchat is piece of cake. Merely download the app on Google Play or the App Store. Install information technology on your device, and you're ready!
The Snapchat app is available for download on Google Play.
With Snapchat, you lot become to bask a wide range of features. You can use Discover to get the latest news.
You lot can add together a fun filter to your selfies. There are also stickers, drawing tools, and emojis y'all tin can utilize to personalize everything yous send or postal service.
25 Surprising Facts Yous Didn't Know About Snapchat
Allow'south dive in!
1. There Are Over 210 Million Active Snapchat Users
Here's a chart from Statista showing Snapchat'south growth from 2014 to 2019.
Impressive!
With more than than 210 million active users, Snapchat is a huge marketing opportunity for you lot.
2. 73% of U.Southward. Snapchat Users Are 18-24 Years Old
Wired reports that it'due south teen love that's the life and breath of Snapchat.
Expect at this chart from Pew Research to see who's using the app well-nigh.
The majority of those on Snapchat are Gen Z users, according to the chart.
As a marketer, you can have a hint on what your campaign should focus on if you use Snapchat. As Snapchat's own study puts it:
"From its inception, Snapchat has inherently created a frictionless space where gen Z creatives can experiment with their identities, yet not have to feel like they're "on brand" in communicating to their close friend groups. "A lot of the product philosophy effectually ephemerality is grounded by this notion that you tin be whoever you want to be today, without a record of who you were yesterday," says
Amy Moussavi, global head of consumer insights at Snapchat."
3. In the U.S., xc% of all xiii-24 Yr Olds Use Snapchat
Teens describe Snapchat as a way to speak without using words. It's the easiest mode to make it touch with friends. And it'southward "actually cool" considering "everyone uses information technology."
It's no wonder that 90% of teens and young adults in the United States use Snapchat!
4. 63% of Snapchat Users Go on the App Every Day
Of this 63%, 49% continue Snapchat more than than once a twenty-four hour period.
five. Taco Bell Paid $75,000 for 24 Hours of the Taco Filter/Advertisement
To heave sales, Taco Bong launched the taco filter on Snapchat. Here's what information technology looked like.
Today only: plough yourself into a taco using our @Snapchat lens. Considering Cinco de Mayo. pic.twitter.com/P4KwLdFNFZ
— Taco Bell (@tacobell) May 5, 2016
The filter is humorous, relevant, and unique.
Users adored it, and information technology got 224 million views.
The result?
Taco Bong paid $75,000 for the advertising.
A skillful investment for the exposure it got.
vi. 61% of Snapchat Users Are Female
Females are naturally attracted to visuals, color, creativity, and connection. All of which Snapchat gives.
If you lot're a marketer, this speaks loads on how you lot should manufacture your Snapchat campaigns.
7. 4 in 10 Snapchat Users Say They Discovered a New Brand Through Posts and Celebrity Endorsements
Influencer marketing is a promising way to market a business today. And what amend place to practise information technology than on Snapchat?
With 4 in 10 Snapchatters responding to new brands endorsed past celebrities, vloggers, and practiced bloggers, Snapchat is a identify you tin find a hugely receptive audience for your brand.
8. Snapchat Pioneered Vertical Video Ads
Vertical video ads are ads that tin can be viewed with your telephone held vertically.
Maybe you've watched a number of vertical video ads already, just did yous know Snapchat pioneered them?
Their thought made watching ads user-friendly.
9. You Tin Follow Rock Star Business Experts on Snapchat
Who knew Snapchat could be a powerful business organisation tool?
Here are the top 3 experts you should follow right now.
- Morgan Brown
- Gary Vaynerchuck
- Justin Kan
10. Snapchat Co-Created a Absurd Geo-Filter with Netflix
For its release of 4 new episodes of "The Gilmore Girls", Netflix printed 10,000 cups with a special Snapchat code.
These cups were distributed to 200 coffee shops. When scanned, the lawmaking brought up this cool filter.
Don't forget to unlock the custom snapchat filter & check out the quote! #HappyBirthdayGilmore #GilmoreGirls #LukesCoffeeDay pic.twitter.com/cxWVuaLJ2b
— Sola Java Cafe (@SolaCoffee) October 5, 2016
Simply awesome!
eleven. Snapchat's Swipe-Up Charge per unit is 5x College than Normal Social Media Click-Through Rates
When you lot run across an advert on Snapchat, yous can swipe up to view a website or scout more of the ad.
Because Snapchat's swipe up rate is that high, it's a promising platform for marketing.
12. Snapchat Is the King of Ephemeral Content Marketing
Imperceptible content marketing uses video, photos, and media that are simply accessible for a limited time.
Here are 3 reasons it works:
- It creates a sense of urgency.
- It appeals to buyers who don't want to feel "sold."
- Information technology'southward more personalized than traditional sales funnel marketing.
Estimate who's one of the kings of ephemeral content marketing?
That's right. Snapchat.
13. Video Ads on Snapchat Create Twice as Much Purchase Intent Than Other Advertising Formats
Snapchat video ads beat Facebook ads by 8%!
14. 60% of Snap Ads Are Played with Audio (Compared to xv% for Facebook!)
What'southward the point of creating stellar audio for your ads if no one will listen to it?
With Snapchat, the time and endeavour you spend perfecting your ad's sound won't get to waste material.
15. Snapchat Users Spend an Boilerplate of 25-xxx Minutes a Twenty-four hours on Snapchat
The average human being only has time for 5-7 apps.
That being so, it's pretty impressive that people tin spend up to 30 minutes on Snapchat every day!
16. Snapchat'due south Original Proper name Was Picaboo
In fact, Snapchat did run as Picaboo for well-nigh a year.
17. Snapchat Was Created Later on 34 Failures
Snapchat creators Evan Spiegel, Bobby Murphy, and Frank Reginald Dark-brown worked on the Snapchat project while they were studying at Stanford University.
After 34 failures, they finally came up with the app every bit nosotros know it today.
18. Snapchat'southward Creators Had a Major Falling-Out Before the App Was Released
Frank Reginald Brown was ousted from the Snapchat projection by his friends.
Although no one knows the real story, Brown claims Spiegel and Potato inverse the server passwords and ceased communication with him a month earlier Snapchat was launched.
19. Snapchat Downloads Doubled Later on the Launch of the Toddler & Gender Swap Filters
Users downloaded Snapchat 41.v one thousand thousand times in a month after the release of these filters!
twenty. Mark Zuckerberg Tried to Buy Snapchat
Snapchat's owners refused to sell Snapchat to Zuckerberg (even though the offer went as high every bit $iii billion!).
21. Snapchat's Mascot Is Called Ghostface Chillah
You can buy a plush Ghostface Chilla for $17.99.
22. Facebook & Instagram Borrowed Ephemeral Content from Snapchat
Facebook and Instagram stories? The idea was from Snapchat.
23. 2.ane 1000000 Snaps Are Sent per Minute
Snaps allow users to exist in the moment. They're spontaneous, creative, and beautifully temporal. No wonder users transport then many of them per minute!
24. Snapchat Is Valued at $23.five Billion
Its shares rose by 200% in 2019!
25. 93% of Snapchat Users Take Sent a Photograph of a Beverage
In fact, drinks are among the near pop photos on Snapchat!
Snapchat for Everyone
Snapchat promises users that they tin can exist who they are today no matter who they were yesterday.
Its ephemeral content, intimacy, and spontaneity are strong points for everyday users and business concern people akin.
More Resources:
- Snapchat Usage Projected to Grow Over 14% This Twelvemonth
- Ephemeral Content: Everything Marketers Need to Know
- How to Boss Social Media: A Complete Strategy Guide
Image Credits
All screenshots taken by author, November 2019
Snapchat Didn't Tell Me When Someone Reads
Source: https://www.searchenginejournal.com/snapchat-facts/335017/
0 Response to "Snapchat Didn't Tell Me When Someone Reads"
Post a Comment